Patients are becoming more and more active in the management of their own health. As a result they are taking on a larger role in the choices they are making and the influence they have over the other stakeholders in the healthcare system. Our work over multiple therapeutic areas confirms this fact. Incorporating the patient into your marketing is not just a luxury any more, it is a necessity.
Available now: Planting the Seeds of Courage: The Metastatic Breast Cancer Patients’ Journey – Its Meaning and Implications to Healthcare Stakeholders. A Report.
A new, in-depth report that will demystify the experiences and behaviors of patients with MBC. The management of MBC through protocols in clinics and hospitals is widely known, but the thoughts and feelings of the patient through all these have not been understood widely.
Using this report you will understand the patient journey and the patient behavior within it so you will be able to… Click here to learn more →
At Self Care Catalysts, we pride ourselves on amplifying the voice of patients in their healthcare conversations. In the spirit of promoting true patient-centric care that is not just lip service, we organized our first Patient Advocacy through Collaboration Round … Continue reading
A recent study at the University of Missouri in Columbia discovered that rather than considering our physical activity patterns to be genetic, it is the desire to be active or indolent (in other words, the motivation to exercise) that is … Continue reading
Patient Influence Intelligence™ is a bi-weekly newsletter that helps healthcare and pharmaceutical marketers and researchers understand consumers' healthcare behaviour to gain important insights. We discover the leverageable growth opportunities that you can own and act on to grow your business and your brand.
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We find the consumer within the patient. We identify those who are most likely to listen and why they will listen, to enable you to influence their behavior.
Health care behavior is a paradox; people know what to do, but they don't do it. We untangle your patients' decision conflicts around managing their health.
Every health condition is different. We help you understand the unique goals, attitudes, emotions, and behaviors for each.
We cut through research clutter to explain and isolate the "whats and whys" of consumer health behavior.