SARDAA has recently launched their ‘Brain Campaign’ to change the way the public has perceived Schizophrenia as a behavioral or mental health problem. The campaign is geared towards educating public and providers to think of schizophrenia as a brain disorder instead. As advocates of proper treatment for schizophrenia, the ‘Brain Campaign’ has caught the interest of pharma and physicians hoping to engage people diagnosed with schizophrenia with their healthcare treatments. The ‘Brain Campaign’ video and pledge is available to all users of the Schizophrenia Health Storylines app, encouraging people diagnosed with Schizophrenia and its related disorders to change their disease perception.
At the 2016 Annual Meeting for the American Psychiatric Association held on May 14th to May 18th in Atlanta, Yiwen Sim, Manager of Patient Advocacy and Relationships for Self Care Catalysts with Linda Stalters, Russ Stalters, and board member Jud Barbour of our partner organization ‘Schizophrenia and Related Disorders Alliance of America’ (SARDAA) showcased the Schizophrenia Health Storylines app. The benefits of the Health Storylines app were also showcased at the Annual Meeting, demonstrating to participants how the app to better manage schizophrenia and schizoaffective disorder. Self Care Catalysts has partnered with SARDAA to support the schizophrenia community, related disorders, and their loved ones by providing them with digital tools to engage them in their own health and self-care.