Decoding the Patient Journey: Mapping Human Health Behaviour

Technological advances have, without a doubt, transformed the way we approach healthcare. In the industry, one of the biggest challenges we face today is how to innovate amidst the influx of tools and information to drive better decisions and simply put, improve our quality of life. The personal is political - especially when it comes to health. With a growing movement pushing for advocacy, autonomy, and access, patients want to hold a bigger stake when it comes to critical decision-making. We operate in a shifting landscape where healthcare is going home. By that we mean that the patient sits at the center of decision-making models, both at the micro and macro level. Today, it’s not just about treatments, and disease management. Patients are driving the solutions that stakeholders are producing.

We cannot deny the role that knowledge plays in driving modern economic models. The sharing economy is not limited to tangible services; stakeholders are rapidly embracing opportunities to increase access to information.Today’s competition focuses on analytics where data is harnessed to produce the best solutions that make a difference in the lives of its users.

Sure, sharing is caring but how do you prove that big data isn’t just another buzzword in the techsphere? When it comes to health, it’s all about the patient. The healthcare industry is veering away from the traditional and opening its gates to software engineers, data scientists and UX/UI designers to innovate the best solutions in disease prevention, treatment, and management. Digital health continues to play a critical role in all aspects of healthcare delivery and your patient stands tall at its core.

Social media has flourished over the last few years to give communities a platform to advocate for their needs beyond what industry stakeholders have traditionally dictated. Particularly in health, individuals are redefining what it means to be a patient. Digital health solutions have facilitated a movement of growing self-awareness among patients. For better or for worse, self-awareness is no longer enough. In accepting this as a fact, I welcome and encourage the development of blockchain and IoT technologies as a response to emerging trends that uncover new medical and health-related discoveries. By prioritizing value-creation, the system is producing a goldmine of resources to answer to the needs of patients and the innovators creating the solutions demanded by the market.

From where we stand, it is exciting to think that the future of healthcare will and should be shaped and powered by our own communities. In the business that we are in, self-care takes on a whole new meaning as an instrument to initiate and design the health interventions we need and the solutions that our stakeholders are willing to invest in.

As more knowledge and information about diseases and their management become more accessible to patients and healthcare payers, one has to wonder, what will the future of health and medicine look like? There is no better harmony than that between patient engagement, and the data, intelligence, and insights that their communities fuel.