Today Patient Engagement Means Nothing...

So what really is patient engagement? Everyone is chasing this but without depth of understanding of real world patient experience and challenges, patient engagement will simply be a "buzz".

So - is it a reward, a reminder, a nudge, health literacy, a coach, a portal, etc. that will drive people to pay attention to their health? Real world behavior understanding is the gateway to unlock insights that will inform and ultimately define what patient engagement should be.