The healthcare system is complex, no wonder the amount of activities and expense surrounding healthcare is immense. Let's take a page from the financial industry where stakeholders and multiple interests abound. There are parallels between health and finance; both are heavily regulated and demand the ultimate levels of privacy and security. Only recently, there has been an unprecedented pace of innovation in the financial industry as they transformed crises upon crises into channels of change. In healthcare, whose crisis are we choosing to solve? At our company, we chose to help solve the patient crisis and we're inviting them to take part in the healthcare metamorphosis.