CHANGE propelled new political leaders to victory (Barack Obama, Justin Trudeau, Corazon Aquino and more). We are generally attracted to promises of change, of hope, despite uncertainties associated with it, but in health, unfortunately, it is quite a different story. Despite promises of cure, of weight loss, of better health, improved quality of life - we are less accepting of change. As we say in our company, health is a paradox - we know what to do but we don't do it. But times are changing, patients are beginning to speak up, they are forming communities, showing up in physicians' offices with stacks of health information culled from Dr. Google, advocating for alternative treatments, embracing digital health technologies --- making bolder choices. For patients, change is an appealing promise especially now that there is a platform for their voices. How about for the industry, for Payers, Pharma, Healthcare Systems and Providers? Which camp are you at? I believe that we should be in the business of TRANSFORMATION - to push dramatic changes in the way we deliver health by inviting patients to become partners - the people who are emerging to be the big advocates for change.